{"id":799,"date":"2006-12-28T12:41:36","date_gmt":"2006-12-28T10:41:36","guid":{"rendered":"http:\/\/www.randform.org\/blog\/?p=799"},"modified":"2006-12-28T12:41:36","modified_gmt":"2006-12-28T10:41:36","slug":"james-blunt-returns-to-kosovo","status":"publish","type":"post","link":"https:\/\/www.randform.org\/blog\/?p=799","title":{"rendered":"James Blunt returns to Kosovo"},"content":{"rendered":"

\"KosovoSportFans.JPG\"
\nsport fans of sport club V\u00ebllaznimi<\/a>, Gjakov\u00eb, Kosova<\/p>\n

When discussing videogames in this old randform post<\/a>, I was also mentioning examples where “virtual identities” where mingled with real war. It would be exagerated to see this already as a trend<\/a>. Nevertheless I recently found a similar example of this mingling – however this time in marketing strategies, namely in the new marketing campaign “James Blunt returns to Kosovo”<\/a>. <\/p>\n

A lot of people think the NATO troops in 1999 brought peace into Kosovo and may be they did, however it is not clear yet how the conflict<\/a> will end. But regardless of what the result may be – the main message of that conflict was sofar more or less: there seems to be no other solution than to fight violence with violence. The same old story. In a civilized “post war Europe”. <\/p>\n

Where in fact – not only Kosovo – but the entire war in former Yugoslavia was a slap into the face of civilization. Sarajevo – city of culture and mulitethnicity – wiped out like nothing. Accumulated traumatas are again going to be distributed over generations. But back to the campaign. <\/p>\n

James Blunt<\/a> – whose marketing adepts were already quite extensively playing out his double identity of being a former soldier in Kosovo and likewise a heartful popsinger returns now to Kosovo according to this campaign. <\/p>\n

Is this in order to make him more attractive following an old evolutionary paradigma that a warrior is guaranteeing a better fitness? Is this for giving more authenticity to his virtual identity? Make him more real?<\/p>\n

As I already said may be the Kosovo mission was sucessful, despite the violence of the mission. This is one thing. It is something else which is leaving me with a stale flavour after watching the above video teaser, namely the citation of James Blunt (at least thats what I hear towards the end of the video, blame me if its wrong):<\/p>\n

“….in Kosovo the issues were real….”<\/p><\/blockquote>\n

. <\/p>\n

or was this just a Blunt-vs.-Bond joke by Blunt – sotosay a my-own-private-Kosovo, what I was hearing? a sudden ironic self-reflecting outbreak?<\/p>\n

two ironic James Blunt cover versions:
\n->my cubicle<\/a> and
\n->bloody cold.<\/a><\/p>\n

(James Blunts original song<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"

sport fans of sport club V\u00ebllaznimi, Gjakov\u00eb, Kosova When discussing videogames in this old randform post, I was also mentioning examples where “virtual identities” where mingled with real war. It would be exagerated to see this already as a trend. Nevertheless I recently found a similar example of this mingling – however this time in […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15,18,17,19],"tags":[],"_links":{"self":[{"href":"https:\/\/www.randform.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/799"}],"collection":[{"href":"https:\/\/www.randform.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.randform.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.randform.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.randform.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=799"}],"version-history":[{"count":0,"href":"https:\/\/www.randform.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/799\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.randform.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.randform.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.randform.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}