{"id":480,"date":"2006-11-24T12:33:18","date_gmt":"2006-11-24T10:33:18","guid":{"rendered":"http:\/\/www.randform.org\/blog\/?p=480"},"modified":"2006-11-24T12:33:18","modified_gmt":"2006-11-24T10:33:18","slug":"logos-and-trademarks-and-memory-and-more","status":"publish","type":"post","link":"https:\/\/www.randform.org\/blog\/?p=480","title":{"rendered":"logos and trademarks and memory and more"},"content":{"rendered":"<p><img id=\"image729\" src=\"http:\/\/www.randform.org\/blog\/wp-content\/2006\/11\/logoSketch.png\" alt=\"logoSketch.png\" \/><br \/>\n<a href=\"http:\/\/www.monochrom.at\">monochrom<\/a> performed a nice <a href=\"http:\/\/www.monochrom.at\/markenzeichnen\/index.htm\">test<\/a> on how people remember trademarks.<!--more--><\/p>\n<p><\/p>\n<p> 25 austrians were asked to draw 12 logos (9 of international companies and 3 specially central european ones). One can test ones own ability to single out the &#8220;real&#8221; logo from look-alikes in this <a href=\"http:\/\/www.guessthelogo.com\/\">quiz<\/a> (I enjoyed it and was sort of reliefed that I failed substantially). The link was recently on <a href=\"http:\/\/www.popnutten.de\/\">popnutten<\/a>.<br \/>\nWhile I like to read the test in the way that the overall impression of a logo is usually  more important than details (at least for the untrained eye) there are exceptions:<br \/>\nCompare for example the german winning entry at the <a href=\"http:\/\/www.eulda.com\/winning_logos\/\">eulda 2006<\/a> (logo by  <a href=\"http:\/\/www.ondesign.de\">Olaf J&uuml;nke<\/a>) with the company&#8217;s (usa-rice federation) logo on their <a href=\"http:\/\/www.usarice.co.uk\">web page<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>monochrom performed a nice test on how people remember trademarks.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,15,8],"tags":[],"_links":{"self":[{"href":"https:\/\/www.randform.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/480"}],"collection":[{"href":"https:\/\/www.randform.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.randform.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.randform.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.randform.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=480"}],"version-history":[{"count":0,"href":"https:\/\/www.randform.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/480\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.randform.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.randform.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.randform.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}